Individual skill

paywall-optimization

Design or optimize a paywall / upgrade screen to convert free users to paid without killing trust. Use when asked to improve a paywall, upgrade prompt, or free-to-paid conversion, or to decide what to gate. Produces the gating strategy (what's free vs. paid and why), the paywall placement and moment, the screen's copy and plan layout, and the metrics to watch — conversion that respects the user.

skills/paywall-optimization/SKILL.md

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# Paywall Optimization Skill

The paywall is where free turns into revenue — and where a clumsy one turns users off forever. Getting it right
is about *what* you gate, *when* you ask, and *how* you frame the upgrade. This skill designs or tunes a paywall
that converts by making the paid value obvious at a moment of real intent — not by holding core value hostage.

## Required Inputs

Ask for these only if they aren't already provided:

- **The model & current state** — freemium / free-trial / hard paywall; what's free vs. paid today; current conversion if known.
- **The value** — what users come for, the "aha" moment, and the features worth paying for.
- **Plans & pricing** — tiers and prices (or that they're open to design).
- **The trigger context** — where users hit the wall today, and where they feel the most value/intent.
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