Individual skill
conversion-rate-optimization
Audit a landing page or funnel step and produce a prioritised CRO test plan. Use when asked to improve conversion rate, audit a landing/signup/checkout page, reduce funnel drop-off, or plan A/B tests for a page. Produces a CRO plan — a heuristic conversion audit, the diagnosed friction, prioritised test hypotheses (ICE), test designs with sample-size math, and the measurement guardrails.
plugins/pm-growth/skills/conversion-rate-optimization/SKILL.md
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- Last checked
- Nov 9, 2026
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- License
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# Conversion Rate Optimization Skill
CRO is not "make the button green" — it's systematically removing the friction and doubt between a
visitor and the action. This skill audits a page against conversion heuristics, diagnoses the biggest
blockers, and turns them into prioritised, properly-powered tests — so you change conversion on purpose,
with evidence, not by redesign-by-opinion.
## Required Inputs
Ask for these only if they aren't already provided:
- **The page/step & its one goal** — the single action it should drive (signup, purchase, demo).
- **Current performance** — conversion rate and traffic volume (volume decides whether A/B testing is even viable).
- **The audience & their intent** — where they come from and how warm they are.