Individual skill
competitive-analysis
分析竞争对手，撰写包含功能矩阵、定位图和战略建议的竞争格局文档。当被要求分析竞品、做竞品分析、与竞品比较功能、梳理竞争格局、跟踪竞争定位或准备销售作战卡素材时使用。产出结构化的竞品档案、功能对比矩阵、赢单与丢单分析，以及按优先级排列的战略建议。只拆解单个对手请使用 competitor-teardown；定期的市场简报请使用 competitive-intelligence-monitor。
skills-i18n/zh/competitive-analysis/SKILL.md
Source commit f7c90bc09ee05dc25cf257bdb1826f2c2552c2cb
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- Matches the observed repository HEAD
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- Observed behavior
- Network or broad shell
- Last checked
- Nov 9, 2026
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- Repository last updated
- Nov 10, 2026
- License
- MIT
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> [competitive-analysis](../../../skills/competitive-analysis/SKILL.md) 的简体中文翻译，英文版本为规范版本。
# 竞品分析
为产品决策撰写结构化的竞品分析。
## 从大脑读取 / 写入大脑
如果存在 [`professional-brain`](../../../skills/professional-brain/SKILL.md)（`brain/`），以它为依据，而不是重新询问你已经知道的：
- **先读：** `knowledge/`（市场与定位）和竞品的 `entities/`。运行 `python3 ../professional-brain/scripts/brain_query.py ./brain "<competitor or market>"`，并保留每条事实的来源标注：来自新闻稿的竞品说法是 `[external]`，不是 `[data]`。
- **📥 向大脑提议：** 产出后，提议把新的竞品事实记入 `knowledge/`（`[external]`），并创建或更新竞品 `entities/`。先展示，得到同意后用 `../professional-brain/scripts/brain_write.py … --commit` 写入（只追加，默认试运行）。
## 所需输入