Individual skill
viral-content-framework
Build a framework for creating shareable, high-reach social media content. Use when asked to plan viral content, develop a shareable content strategy, create a hook writing system, or build a repeatable process for content that gets shared. Produces a platform-specific viral content framework with hook formulas, content structures, shareability triggers, and a content testing system.
plugins/pm-social/skills/viral-content-framework/SKILL.md
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# Viral Content Framework Skill
This skill produces a platform-specific framework for creating content that earns shares, saves, comments, and organic reach beyond your existing following. It covers the psychology of sharing, hook formulas, content structures that consistently perform, platform-specific formats, and a repeatable system for producing high-reach content. Output gives a content creator, social media manager, or marketer a structured process they can apply immediately.
## Required Inputs
Work from what is given. If any of these is missing, still produce the complete output: fill each gap with a reasonable assumption marked *(assumed, confirm)* and list those assumptions at the end. Ask a question first only when the core subject itself is missing (there is nothing to write about).
- **Brand / creator name**
- **Primary platform(s)** — where are you trying to build reach? (LinkedIn, TikTok, Instagram, X/Twitter, YouTube)
- **Content niche / topic area** — what is the content about?
- **Target audience** — who are you trying to reach and what do they care about?
- **Content goal** — what should high-reach content achieve? (followers / brand awareness / inbound leads / community / sales)
- **Current performance baseline** — roughly how many impressions / shares / saves does a typical post get today?