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creator-brand-kit

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Define a creator's brand foundation — niche, audience, positioning, content pillars, voice/tone, and bio — so every post is consistent and on-brand. Use when asked to define a creator brand, find a niche, set content pillars, write a voice guide, craft a bio, or build a brand kit for a personal brand or channel. Produces a reusable one-page brand kit that other content skills can read so output sounds like you, every time.

plugins/pm-creator/skills/creator-brand-kit/SKILL.md

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Nov 10, 2026
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MIT

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# Creator Brand Kit Skill

The difference between a creator who compounds and one who churns content is *consistency* — same niche, same voice, recognizable pillars. This skill builds the foundation other content skills read from: your niche, who you serve, how you sound, and what you talk about. It's the "reads-first" of the creator stack.

## Working from a brief

Given a rough description (handle, what they post, vibe), **build the full kit anyway** — propose a sharp niche and pillars, and label choices as *(draft — confirm)*. Push for specificity: "fitness" is not a niche; "strength training for desk workers over 40" is.

## Required Inputs

Ask for (if not already provided):
- **What they create** and **where** (platforms/handles)
- **Who it's for** (the specific audience) and what they want
- **The creator's personality / how they want to sound**
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