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go-to-market

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為任何產品或功能製作上市（GTM）物料。當被要求做 GTM 計劃、定位陳述、產品釋出計劃、核心資訊支柱、使用場景或功能與利益清單時使用。產出完整的 GTM 物料包：定位陳述、資訊支柱、功能到利益的對應，以及按角色劃分的使用場景。需要跨部門協作的分級釋出計劃請使用 go-to-market-planner。

skills-i18n/zh-TW/go-to-market/SKILL.md

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> [go-to-market](../../../skills/go-to-market/SKILL.md) 的繁體中文翻譯，英文版本為規範版本。

# 上市（GTM）

這個技能為一個產品、功能或計劃製作完整的上市物料包。它遵循 Geoffrey Moore 的定位框架，所有產出都整理成可直接用於銷售演示、落地頁、釋出郵件和內部對齊文件的結構。

## 從簡要說明開始工作

你常常會拿到一份簡短的說明，缺少一些細節。**無論如何都要交付完整的 GTM 物料包**：不要停下來提問，也不要留下 `[ADD PROOF POINT]` 或 `[Technical capability]` 這樣的方括號佔位符。缺少細節時（差異點、證明點、功能），根據產品描述和目標客戶推斷具體、現實的內容，並把任何推斷的內容標註為 *（假設，待確認）*。具體且標註清楚的假設，永遠好過空白。

## 輸入（未提供的可推斷，並標註假設）

- **產品或功能名稱**
- **一句話描述**（從技術上說它做什麼）
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