Individual skill
press-release
Write a professional press release for any announcement. Use when asked to write a press release, media announcement, news release, or press statement. Produces a structured press release with headline, dateline, body, boilerplate, and media contact — ready to send to journalists.
plugins/pm-cross/skills/press-release/SKILL.md
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- Last checked
- Nov 9, 2026
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- Repository last updated
- Nov 9, 2026
- License
- MIT
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SKILL.mdcore · 5,310 bytesreferences/newsworthiness.mddoc · 2,248 bytestemplates/release-skeleton.mddoc · 1,039 bytes
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# Press Release Skill
Writes press releases that journalists actually read — structured around the news angle, not the desire to promote.
## Required Inputs
- **The news** (what is actually happening — be specific)
- **Company name**
- **Date of announcement / embargo date**
- **Key quote** (from which executive and approximately what they want to say)
- **Why this matters** (to the reader, not the company)
- **Target media** (trade / national / local / consumer / investor)
- **Media contact details**
## Output Structure