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creator-media-kit

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Build a creator's sponsorship media kit and brand-deal outreach — the one-pager brands ask for, plus a pitch email and a rate card. Use when asked to make a media kit, pitch a brand, land a sponsorship, write a brand-deal email, or set creator rates. Produces a structured media kit (audience, stats, offerings, past work), a personalised outreach email, and a defensible rate card. The creator side of a sponsorship — distinct from a brand briefing a creator.

plugins/pm-creator/skills/creator-media-kit/SKILL.md

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Nov 9, 2026
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# Creator Media Kit Skill

Sponsorships are how most creators actually earn — and they're won with a tight media kit and a pitch that leads with the brand's goals, not the creator's follower count. This skill builds the kit brands ask for, the outreach that gets replies, and rates you can defend. **Use real numbers; this skill won't invent your stats.**

## Working from a brief

Given partial info, **build the full kit anyway**, using clearly-labelled placeholders for stats the creator must fill (`[followers]`, `[avg views]`, `[ER%]`) rather than inventing them. Lead every deliverable with value *to the brand*.

## Required Inputs

Ask for (if not already provided):
- **Creator & niche** (pull positioning from a [[creator-brand-kit]] if available)
- **Platforms + real stats** (followers, avg views, engagement rate, audience demo/geo)
- **Offerings** (what they'll make: a Reel, a dedicated video, a story series, a newsletter feature)
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