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chuhai-market-entry

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为中国企业规划进入海外市场（出海）：用证据选择市场，再规划前十二个月的主体、支付、本地化、合规、渠道和团队。当被要求做出海计划、我们要进入东南亚 / 中东 / 欧洲 / 美国市场、中国公司如何出海时使用。产出市场评分表、按工作流划分的十二个月进入计划、目标市场的合规与数据清单，以及主要风险和应对措施。可按需输出中英双语。

skills-i18n/zh/chuhai-market-entry/SKILL.md

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> [chuhai-market-entry](../../../skills/chuhai-market-entry/SKILL.md) 的简体中文翻译，英文版本为规范版本。

# 出海市场进入

中国企业出海，常常赢在产品，输在产品之外的一切：只看市场总量就选了市场，支付方式不符合当地习惯，翻译代替了本地化，上线后才发现数据规则。这个技能规划完整的进入过程：去哪个市场，以及决定产品能否真正卖出去的各条工作流。

按用户偏好用中文、英文或双语输出。数据跨境法规请使用 `pipl-gdpr-crosswalk`；电商平台 listing 请使用 `cross-border-listing`。

## 这个技能产出什么

- **市场评分表**：按对这个产品真正重要的因素给候选市场打分
- **十二个月进入计划**，按工作流划分，有里程碑
- **目标市场合规清单**：主体、税务、产品规则、数据
- **主要风险**，每项有应对措施和负责人
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