Individual skill

product-naming

Generate and evaluate names for a product, feature, or release. Use when asked to name a product/feature/company, brainstorm naming options, or choose between name candidates. Produces a shortlist of names across naming strategies, each with rationale, plus an evaluation against clear criteria (clarity, fit, memorability, availability checks to run) and a recommendation — not just a random list.

plugins/pm-uxwriting/skills/product-naming/SKILL.md

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Last checked: Nov 9, 2026

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# Product Naming Skill

A name has to do a lot of work: signal what the thing is, fit the brand, be easy to say and remember, and not
already be taken. This skill generates candidates across different naming strategies and then *evaluates* them
against criteria — so you get a defensible shortlist and a recommendation, not a brainstorm dump.

## Working from a brief

Given "name our new analytics feature", **produce names anyway** — infer the audience, the brand feel, and what
the name must convey, and label assumptions. Always flag that **trademark, domain, and existing-use checks are
required before adopting** any name — propose, don't certify availability.

## Required Inputs