Individual skill
social-ad-campaign
Plan and write a paid social advertising campaign. Use when asked to build a paid social campaign, create Meta/LinkedIn/TikTok/X ad copy, define a social ad strategy, or plan an advertising funnel across social platforms. Produces a complete campaign plan with audience targeting, ad set structure, copy for each ad format, budget allocation, and measurement framework.
skills/social-ad-campaign/SKILL.md
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- Last checked
- Nov 9, 2026
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- License
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# Social Ad Campaign Skill
This skill produces a complete paid social advertising campaign plan covering campaign objective, audience targeting, funnel structure, ad set architecture, ad copy and creative briefs for each format, budget allocation, bidding strategy, and a measurement framework. Output is ready for a media buyer, performance marketer, or social team to execute.
## Required Inputs
Work from what is given. If any of these is missing, still produce the complete output: fill each gap with a reasonable assumption marked *(assumed, confirm)* and list those assumptions at the end. Ask a question first only when the core subject itself is missing (there is nothing to write about).
- **Brand / product name**
- **Campaign objective** — what are you trying to achieve? (traffic / leads / conversions / brand awareness / app installs / video views / event promotion)
- **Platform(s)** — Meta (Facebook/Instagram), LinkedIn, TikTok, X/Twitter, Pinterest, Snapchat
- **Target audience** — who are you trying to reach? (demographics, interests, job titles, behaviours, lookalikes)
- **Budget** — total campaign budget and timeframe (e.g. £5,000 over 4 weeks)
- **Offer / landing page** — what is the ad driving to? (free trial, product page, lead form, event sign-up)
- **Key message** — the single most important thing the ad must communicate