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dental-recall-reactivation

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Build a dental recall and reactivation system that brings lapsed patients back without nagging — the segments worth contacting, the message that works for each, the cadence, and the measure that tells you whether it is working. Use when asked to improve recall rates, reactivate lapsed patients, reduce hygiene no-shows, or fill an empty hygiene column. Produces the patient segmentation, per-segment message templates, the contact cadence, the booking-friction fixes, and the metrics to track. Communications and operations only; no clinical recall interval is set here.

plugins/pm-dentistry/skills/dental-recall-reactivation/SKILL.md

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# Dental Recall & Reactivation

An empty hygiene column is rarely a marketing problem. It is a list problem — nobody has segmented who actually lapsed and why — and a friction problem, because rebooking requires a phone call during working hours. This builds the list, writes the message that fits each reason for lapsing, and removes the steps between wanting an appointment and having one.

## What This Skill Produces

- **Patient segmentation** — overdue by band, never-scheduled, cancelled-and-never-rebooked, treatment-plan-incomplete, each with a different reason for lapsing
- **Message templates per segment** — because the person who moved away and the person who is afraid need different sentences
- **The contact cadence** — channel order and spacing, with the stop rule that prevents nagging
- **Booking-friction fixes** — the steps between intent and a booked slot, and which to remove first
- **The no-show reduction pass** — confirmations, deposits where appropriate, and short-notice list mechanics
- **The metrics** — reactivation rate, cost per returned patient, and column utilisation, with the baseline to beat

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