Individual skill
go-to-market-planner
Build a go-to-market plan for any product launch, feature release, or new market entry. Use when planning a product launch, writing a GTM strategy, defining launch tiers, or coordinating cross-functional launch activities. Produces a tiered GTM plan with messaging, cross-functional activity tracker, success metrics, and launch day checklist. For positioning and messaging content itself use go-to-market instead.
skills/go-to-market-planner/SKILL.md
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# Go-to-Market Planner Skill
Produce a complete, cross-functional GTM plan that aligns product, marketing, sales, and support around a single launch — with clear owners, timelines, and success metrics.
## Launch Tier Framework
Before planning, classify the launch:
| Tier | Scope | Typical Effort | Examples |
|---|---|---|---|
| **Tier 1 — Major Launch** | New product / significant platform change | 8–12 weeks | New pricing model, platform rebrand, new product line |
| **Tier 2 — Feature Launch** | Significant new capability | 4–6 weeks | Major feature, API release, new integration |
| **Tier 3 — Incremental Release** | Improvement, bug fix, minor feature | 1–2 weeks | UI tweak, performance improvement, small enhancement |
