Individual skill

competitive-scan-lite

Run a fast, honest competitive scan — the dimension table built from public evidence (sites, docs, pricing pages, changelogs, reviews), the claims-vs-observed discipline, and the so-what synthesis that ends in moves, not a landscape mural. Use when asked what are competitors doing, quick scan of these three rivals, how does our pricing/feature set compare, or prep the competitive slide honestly. Produces the evidence-based comparison table, the marketing-vs-reality flags, the so-what synthesis, and the staleness date.

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# Competitive Scan Lite Skill

Competitive scans fail toward two poles: the mural (a beautiful landscape slide, no implications, stale in a month) and the strawman (competitors rendered conveniently weak, disproven at the first customer call). The lite scan is evidence-first and implication-shaped: a small dimension table (the 5–7 dimensions that matter *for the current decision*), filled from what's publicly observable — pricing pages, docs, changelogs, review sites, job postings (the underrated tell of where rivals are investing) — with claims marked as claims and observations as observations, ending in the only section that justifies the exercise: *so-what moves for us*. Dated, because scans rot on schedule.

## What This Skill Produces

- **The dimension table** — competitors × the decision-relevant dimensions, every cell sourced
- **The claims-vs-observed flags** — what their marketing says vs. what docs/reviews/changelogs show
- **The investment tells** — changelog velocity, job postings, pricing changes — where rivals are *heading*
- **The so-what synthesis** — the 2–3 implications and moves, plus the scan's staleness date

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