Individual skill

product-description

Write a product description / listing that sells and ranks. Use when asked to write a product description, e-commerce listing copy, a product page, or to rewrite a flat product blurb. Produces benefit-led listing copy — a hook, scannable feature→benefit bullets, specs, an SEO-aware title and keywords, and trust/again-objection elements — tuned to the buyer and channel.

plugins/pm-ecommerce/skills/product-description/SKILL.md

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Last checked
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Nov 11, 2026
License
MIT

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# Product Description Skill

Shoppers skim, then decide. A product description wins when it leads with the **benefit** (what changes for
the buyer), makes the value scannable, and answers the objection that would stop the "add to cart" — while
weaving in the search terms people actually type. This skill turns a spec sheet into copy that sells *and* gets
found.

## Working from a brief

Given just a product name and a few features, **write the full listing anyway** — infer the buyer, the
benefits, and likely keywords from the product type, and mark anything inferred *(assumed — confirm)*. Never
invent specs, materials, certifications, or claims (especially health/safety/efficacy) — leave those bracketed
to confirm. Never hand back questions instead of copy.
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