Individual skill
headline-options
Generate and pressure-test headline options across proven formulas. Use when asked for headlines, a title, a subject line, a hook, or to improve a weak headline for a page, post, email, or ad. Produces 10–15 headline options grouped by formula (benefit, how-to, number, question, curiosity, social proof), each scored for clarity and specificity, with the top 3 recommended and why.
plugins/pm-copy/skills/headline-options/SKILL.md
Source commit f7c90bc09ee05dc25cf257bdb1826f2c2552c2cb
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- Last checked
- Nov 9, 2026
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- License
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SKILL.mdcore · 3,257 bytes
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# Headline Options Skill
The headline does 80% of the work — most people read it and decide. This skill generates a *range* of
headlines across proven formulas (so you're not betting on one), scores them for clarity and
specificity (the two things that actually drive clicks), and recommends the strongest — for a landing
page, blog post, email subject, ad, or video title.
## Required Inputs
Ask for these only if they aren't already provided:
- **What it's for** — landing-page H1, blog title, email subject, ad headline, YouTube title? (changes length + style).
- **The subject** — the product/post/offer and its single biggest benefit or hook.
- **Audience** — who reads it, and the words they'd use.