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job-story-mapper

Write Jobs-to-be-Done (JTBD) job stories and map customer jobs across functional, social, and emotional dimensions. Use when defining user needs, writing job stories, conducting JTBD research, or reframing features around customer outcomes. Produces a job story map with opportunity scoring, pain intensity ratings, and product opportunity analysis.

plugins/pm-discovery/skills/job-story-mapper/SKILL.md

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# Job Story Mapper Skill

Stop writing features. Start understanding jobs. This skill translates product requirements and user interviews into precise job stories that keep the team focused on outcomes — not outputs.

## Jobs-to-be-Done Fundamentals

A "job" is the progress a customer is trying to make in a given situation. People don't buy products — they hire them to get a job done.

Three dimensions of every job:
- **Functional job:** The practical task ("get from A to B")
- **Emotional job:** How they want to feel ("feel confident I made the right choice")
- **Social job:** How they want to be perceived ("look like a competent professional to my team")

Great products address all three. Most roadmaps only address the functional one.
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