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growth-experiment-backlog

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Build and prioritise a growth experiment backlog. Use when asked to plan growth experiments, prioritise growth ideas, set up a test backlog, or run a growth process/sprint. Produces a prioritised backlog — each experiment as a hypothesis with the metric it moves, an ICE/PXL score, the minimum test design, and a definition of done; plus the cadence to run it.

plugins/pm-growth/skills/growth-experiment-backlog/SKILL.md

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# Growth Experiment Backlog Skill

Growth is a rate of learning, not a list of ideas. This skill turns a pile of "we should try…" into a
prioritised backlog of falsifiable experiments — each tied to a metric, scored for impact and effort,
and shaped as the smallest test that could prove it — so the team ships learning every week, not opinions.

## Required Inputs

Ask for these only if they aren't already provided:

- **The metric to move** — the one growth metric this cycle (activation, conversion, retention, referral).
- **The funnel stage / leak** — where the opportunity is (pair with [`marketing-funnel-plan`](../marketing-funnel-plan/SKILL.md)).
- **Raw ideas** — any experiment ideas already on the table.
- **Constraints** — eng/design bandwidth and traffic volume (which caps how many tests can reach significance).
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