Individual skill
transcreation
Transcreate marketing/brand copy for another language and culture — recreate the impact, not the words. Use when asked to adapt a tagline, ad, slogan, campaign, or brand message for a new market, or when a translation is 'correct but flat'. Produces a transcreated version that lands emotionally in-culture, with the strategic rationale, 2-3 options, and notes on what was changed and why.
skills/transcreation/SKILL.md
Source commit f7c90bc09ee05dc25cf257bdb1826f2c2552c2cb
What was checked
- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- Yes
- Repository scan complete
- No
- Skill scan complete
- No
- Observed behavior
- Network or broad shell
- Last checked
- Nov 9, 2026
These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.
Install this skill
Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.
An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.
Repository context
- Repository stars (not skill ratings)
- 1,539
- Repository last updated
- Nov 9, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- product-management Repository topic
- productivity Repository topic
- skills Repository topic
- claude-skills Repository topic
- agent-skills Repository topic
- chatgpt Repository topic
- claude-code Repository topic
- cursor Repository topic
- gemini Repository topic
- prompt-engineering Repository topic
- marketing Derived category
- productivity Derived category
- productivity-notes Derived category
Files and excerpt
File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.
Read excerpt
# Transcreation Skill
A translated tagline is often technically correct and completely dead — puns don't survive, cultural
references miss, the emotional punch evaporates. Transcreation *recreates the intent and impact* in the
target culture, even if that means very different words. This skill does that for marketing and brand
copy: capture the strategic intent, then write copy that *works* for the new audience — with options,
because creative needs choices.
## Required Inputs
Ask for these only if they aren't already provided:
- **The source copy** (tagline, headline, ad, slogan, CTA) and the **target language + market/culture**.
- **The intent** — what the original is *trying to do* (the feeling, the promise, the wordplay) — this is what you preserve, not the literal words.