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competitive-analysis

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Analyze competitors and create competitive landscape documentation with feature matrices, positioning maps, and strategic recommendations. Use when asked to analyze competitors, create competitive analysis, compare features with competitors, build a competitive landscape, track competitive positioning, or prepare sales battlecard inputs. Produces structured competitor profiles, feature comparison matrix, win/loss analysis, and prioritised strategic recommendations. For a one-off teardown of a single rival use competitor-teardown; for a recurring market briefing use competitive-intelligence-monitor.

plugins/pm-essentials/skills/competitive-analysis/SKILL.md

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Nov 9, 2026
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# Competitive Analysis Skill

Create structured competitive analyses for product decision-making.

## Reads from / Writes to the Brain

If a [`professional-brain`](../professional-brain/SKILL.md) (`brain/`) exists, ground in it instead of re-asking for what you already know:

- **Read first:** `knowledge/` (market + positioning) and competitor `entities/`. Run `python3 ../professional-brain/scripts/brain_query.py ./brain "<competitor or market>"` and carry each fact's provenance tag through — a competitor claim from a press release is `[external]`, not `[data]`.
- **📥 Propose to the Brain:** after producing, propose recording new competitor facts to `knowledge/` (`[external]`) and creating/updating competitor `entities/`. Show them, get a yes, then write with `../professional-brain/scripts/brain_write.py … --commit` (append-only, dry-run by default).

## Required Inputs

Work from what is given. If any of these is missing, still produce the complete output: fill each gap with a reasonable assumption marked *(assumed, confirm)* and list those assumptions at the end. Ask a question first only when the core subject itself is missing (there is nothing to write about).
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