Individual skill
influencer-brief
Create a structured brief for an influencer or creator partnership campaign. Use when asked to brief an influencer, plan a creator collaboration, set up a paid partnership, or define deliverables for a sponsored content campaign. Produces a complete campaign brief with objectives, deliverables, creative guidelines, approval process, and performance metrics.
plugins/pm-social/skills/influencer-brief/SKILL.md
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- Last checked
- Nov 9, 2026
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- License
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# Influencer Brief Skill
This skill produces a professional influencer campaign brief that a creator can receive and act on immediately. It covers campaign objectives, audience alignment, content deliverables, creative guidelines, messaging dos and don'ts, approval workflow, payment terms, and performance expectations. Output is ready to send to a creator, talent manager, or agency.
## Required Inputs
Work from what is given. If any of these is missing, still produce the complete output: fill each gap with a reasonable assumption marked *(assumed, confirm)* and list those assumptions at the end. Ask a question first only when the core subject itself is missing (there is nothing to write about).
- **Brand / product name** — what is being promoted
- **Campaign goal** — what you want the partnership to achieve (awareness / sales / sign-ups / content creation / event promotion)
- **Influencer type / tier** — nano (1K–10K), micro (10K–100K), macro (100K–1M), mega/celebrity (1M+)
- **Platform(s)** — Instagram, TikTok, YouTube, LinkedIn, X/Twitter, podcast
- **Deliverables** — what content you need (e.g. 2 Instagram Reels, 1 Story, 1 TikTok video)
- **Campaign dates** — start date, content deadlines, go-live window
- **Budget range** — fee range, gifting, affiliate / commission structure