Individual skill
content-style-guide
Create a content style guide / voice & tone guide so everyone writes consistently. Use when asked to write a content style guide, a voice and tone guide, editorial guidelines, or UX-writing standards. Produces a usable guide — voice principles with do/don't examples, tone-by-context, mechanics (grammar, capitalisation, formatting), terminology/word list, and accessibility/inclusivity rules — that a team can actually apply.
plugins/pm-uxwriting/skills/content-style-guide/SKILL.md
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- Last checked
- Nov 9, 2026
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# Content Style Guide Skill
A style guide makes a brand sound like one voice no matter who's writing. The useful ones aren't 50 pages of
rules — they're **voice principles with examples, tone guidance by context, and a word list** people reach for
daily. This skill produces a guide a team will actually use, grounded in concrete do/don't examples rather than
abstract adjectives.
## Working from a brief
Given "a style guide for our fintech app", **produce the full guide anyway** — infer voice principles and
terminology from the brand and audience, and mark inferred choices for the team to confirm. Make every principle
**show an example**. Never hand back abstract values with no examples.
## Required Inputs