Individual skill
property-listing
Write a compelling, accurate real-estate listing description. Use when asked to write a property listing, an MLS/Zillow description, a real-estate listing, or to make a property description more appealing. Produces a listing — a hook headline, a flowing description that sells the lifestyle and key features, a highlights list, and neighbourhood notes — accurate and Fair-Housing-compliant. Not legal advice.
plugins/pm-realestate/skills/property-listing/SKILL.md
Source commit f7c90bc09ee05dc25cf257bdb1826f2c2552c2cb
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- Last checked
- Nov 9, 2026
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- Repository last updated
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- License
- MIT
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SKILL.mdcore · 4,265 bytes
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# Property Listing Skill
A great listing sells the *feeling* of living there while staying truthful — it leads with what makes the home
special, paints the lifestyle, and gives buyers the facts they need to want a showing. This skill writes that
description: appealing, scannable, and accurate, without the tired clichés or anything that crosses fair-housing
lines.
> **Note:** this is a marketing aid, **not legal advice**. Listings are regulated — **Fair Housing** laws
> prohibit language that indicates a preference or steers based on protected characteristics (race, religion,
> familial status, disability, etc.), and claims must be truthful. Describe the **property**, not the ideal
> buyer; have material claims and compliance reviewed per your jurisdiction/MLS rules.
## Working from a brief