Individual skill
marketing-funnel-plan
Plan a full-funnel marketing strategy from awareness to retention. Use when asked to build a marketing funnel, map the customer journey to tactics, plan demand generation, or diagnose where a funnel leaks. Produces a funnel plan — stage definitions, the metric and conversion target per stage, channels & tactics, the biggest leak, and a 90-day focus.
skills/marketing-funnel-plan/SKILL.md
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SKILL.mdcore · 3,539 bytes
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# Marketing Funnel Plan Skill
Most marketing plans are a list of tactics with no theory of how they connect. This skill builds the
funnel as a system: each stage has a definition, a metric, a conversion rate, and the tactics that move
people to the next stage — so you can see where the funnel actually leaks and spend there, not everywhere.
## Required Inputs
Ask for these only if they aren't already provided:
- **Product & motion** — what's sold, to whom, and the motion (self-serve, sales-led, PLG hybrid).
- **Current numbers** — traffic, signups, activation, conversion, retention (whatever exists; estimates are fine).
- **Goal** — the business outcome and timeframe (e.g. 2× qualified pipeline this quarter).
- **Constraints** — budget, team, and channels already in play.