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social-media-strategy

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Build a social media strategy for a brand, product, or creator. Use when asked to create a social media strategy, define a social content strategy, plan content pillars, set social KPIs, or build a posting framework. Produces a complete strategy with audience definition, platform selection, content pillars, posting cadence, KPIs, and a 4-week starter calendar.

skills/social-media-strategy/SKILL.md

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# Social Media Strategy Skill

This skill produces a complete social media strategy covering audience definition, platform rationale, content pillars, posting cadence, tone of voice guidelines, measurement framework, and a 4-week starter content calendar. Output is ready for a marketing team, founder, or agency to execute immediately.

## Required Inputs

Work from what is given. If any of these is missing, still produce the complete output: fill each gap with a reasonable assumption marked *(assumed, confirm)* and list those assumptions at the end. Ask a question first only when the core subject itself is missing (there is nothing to write about).
- **Brand / product / creator name**
- **What you're promoting** — product, service, personal brand, community, or event
- **Target audience** — who are you trying to reach? (job title, age, interests, platforms they use)
- **Business goal** — what does social need to achieve? (brand awareness / lead generation / community building / sales / recruitment)
- **Current social presence** — which platforms are you on? What's working, what isn't?
- **Competitors or aspirational accounts** — who does social well in your space?
- **Resources** — how many people and how much time per week can you dedicate to social?
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