Individual skill
win-loss-analysis
Analyze why deals are won and lost and turn it into an action plan. Use when asked to run a win/loss analysis, review closed-won and closed-lost deals, understand why the team is losing to a competitor, or summarize sales feedback into patterns. Produces a structured win/loss report with themes, win/loss rates by segment and competitor, representative quotes, and prioritized actions for product, marketing, and sales.
skills/win-loss-analysis/SKILL.md
Source commit f7c90bc09ee05dc25cf257bdb1826f2c2552c2cb
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- Network or broad shell
- Last checked
- Nov 9, 2026
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- Repository stars (not skill ratings)
- 1,540
- Repository last updated
- Nov 10, 2026
- License
- MIT
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SKILL.mdcore · 4,750 bytesSKILL.mdcore · 4,750 bytesreferences/buyer-interview-craft.mddoc · 2,260 bytes
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# Win/Loss Analysis Skill
Turn raw deal outcomes and buyer feedback into a clear picture of *why* you win and lose — and what to do about it. The output should let a product marketer or revenue leader act on patterns, not anecdotes.
## What This Skill Produces
- A win/loss report with the top reasons deals were won and lost, ranked by frequency and deal value
- Win/loss rates cut by segment, deal size, competitor, and source where the data allows
- Representative buyer quotes that make each theme concrete
- A prioritized action list mapped to product, marketing, sales, and pricing owners
## Required Inputs
Ask for these if not provided: