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promotion-plan

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Plan a sale or promotion that drives revenue without wrecking margin. Use when asked to plan a promotion, a discount/sale campaign, a BFCM/holiday promo, or a product launch offer. Produces a promo plan — objective, the offer mechanic, margin math, audience & channels, timing, messaging, and how you'll measure it — so the discount is a strategy, not a reflex.

plugins/pm-ecommerce/skills/promotion-plan/SKILL.md

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Nov 10, 2026
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# Promotion Plan Skill

A promotion is easy to run and easy to lose money on. The difference is knowing *what the offer is for*
(acquire, clear stock, reward loyalty, raise AOV), picking a mechanic that serves that, and checking the
margin before you hit send. This skill turns "let's do 20% off" into a plan with the math, the audience, and a
way to tell if it worked.

## Working from a brief

Given "plan a Black Friday sale", **produce the full plan anyway** — infer a sensible objective, mechanic, and
channel mix for the context, and label assumptions. Where you don't have margin numbers, show the **formula and
a worked example** with placeholder figures *(replace with your numbers)* rather than inventing a result.

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