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testimonial-request

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Ask happy clients for a testimonial or review the right way — timed well, easy to give, and specific enough to actually persuade future clients. Use when asked to get testimonials, ask for a review, how to request a testimonial, or get social proof from clients. Produces the right moment and channel to ask, a message that makes saying yes effortless, guiding questions that yield specific results-based testimonials (not 'great to work with'), how to handle a written vs video ask, and permission/usage basics — without being pushy or fishing for praise.

skills/testimonial-request/SKILL.md

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Nov 10, 2026
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MIT

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# Testimonial Request

Testimonials are the highest-converting marketing you have, and most freelancers/businesses never collect them — or collect vague "they were great!" ones that persuade no one. The fix is asking at the right moment, making it effortless, and guiding the client toward a specific, results-focused answer. This does that without feeling like you're fishing for compliments.

## What This Skill Produces

- **The right moment & channel** — when to ask (right after a win/result) and how (email, call, form)
- **An effortless ask** — a message that makes giving a testimonial quick and low-effort, including an offer to draft or prompt
- **Guiding questions** — prompts that yield specific, results-based testimonials ("cut our onboarding time in half") instead of generic praise
- **Written vs. video** — how to ask for each, and when video is worth it
- **Permission & usage** — getting the OK to use it, with name/role/company, and where you'll feature it
- **A graceful tone** — confident and appreciative, not needy or pushy

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