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price-increase-announcement

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Announce a price increase without triggering a churn spike — the rationale, grandfathering, effective dates, the FAQ, and the internal brief so support isn't blindsided. Use when asked to announce a price increase, write pricing change comms, raise prices to customers, or communicate new pricing. Produces the customer email, the FAQ with objection handling, the grandfathering/transition terms, and the internal enablement brief. A pricing-comms craft, not a discount.

skills/price-increase-announcement/SKILL.md

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Nov 11, 2026
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# Price Increase Announcement

A price increase is a trust event, and most are botched by burying the number, over-justifying, or blindsiding support the day the emails land. This writes the version that respects the customer: the increase stated plainly and early, a reason that's true (usually more value delivered), a transition that softens the jump for loyal customers, and an internal brief so every rep can answer the angry reply.

## What This Skill Produces

- **The customer announcement** — clear increase, honest reason, effective date, what's not changing
- **Grandfathering / transition terms** — how existing customers are handled (locked price window, phased, or notice period)
- **The FAQ** — the hard questions ("why now," "can I lock in," "I'll cancel") with real answers
- **The internal brief** — talking points and the discount/save guardrails so support and sales are aligned

## Required Inputs

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