Individual skill

persuasion-brief

Build the case to win someone over to a decision, idea, or change. Use when asked to persuade someone, build a case for an idea, get buy-in, win over a skeptic, or prepare to pitch a proposal internally. Produces a persuasion brief — the audience's current view and what moves them, the core argument, the proof, objection handling, the emotional and logical appeals, and the ask.

plugins/pm-comms/skills/persuasion-brief/SKILL.md

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# Persuasion Brief Skill

Persuasion isn't about the strength of *your* logic — it's about meeting the other person where they are
and giving them reasons that matter to *them*. This skill builds the case to win someone over: it starts
from their current belief and motivations, then assembles the argument, proof, and framing most likely to
move *them* — combining the logical case with the human one, and handling the real objection.

## Required Inputs

Ask for these only if they aren't already provided:

- **The ask** — what you want them to agree to, decide, or do.
- **Who you're persuading** — their role, their current view, and what they care about / are measured on / fear.
- **Why they resist** — the real objection (often unspoken: risk, effort, ego, precedent, budget).
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