Individual skill
ad-copy
Write platform-native paid ad copy with multiple angles to test. Use when asked to write ad copy, Google/Facebook/LinkedIn/Instagram ads, PPC headlines, or paid social creative copy. Produces ready-to-ship variants per platform (headlines, primary text, descriptions, CTAs) across distinct angles, sized to each platform's limits, with a note on what each variant tests.
skills/ad-copy/SKILL.md
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# Ad Copy Skill
Paid ads live or die on the hook and the angle, and you never know which wins — so you test several.
This skill writes platform-native variants (right format, right character limits) across *distinct
angles* (pain, outcome, social proof, curiosity, objection), so you ship a real test, not one guess.
## Required Inputs
Ask for these only if they aren't already provided:
- **Platform(s)** — Google Search, Meta (FB/IG), LinkedIn, X, etc. (format and limits differ).
- **Product & offer** — what's advertised and the action (click, lead, install, buy).
- **Audience & their trigger** — who's targeted and the pain/desire that makes them click.
- **Differentiator & proof** — why you, and any metric/social proof to use.