Individual skill

category-page-brief

Plan an e-commerce category / collection page that ranks and merchandises well. Use when asked to design a category page, a PLP (product listing page), a collection page, or to improve category SEO and merchandising. Produces a brief — search intent & keywords, intro copy, merchandising/sort logic, filters & facets, internal links, and SEO/technical notes — so the page converts browsers and earns organic traffic.

plugins/pm-ecommerce/skills/category-page-brief/SKILL.md

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Nov 10, 2026
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# Category Page Brief Skill

Category pages are the workhorses of e-commerce SEO and discovery — they rank for high-intent "buy" searches
and decide what a browsing shopper sees first. A good one balances **search relevance** (the right keywords,
copy, and structure) with **merchandising** (the right products, order, and filters). This skill briefs that
page so it earns traffic and converts it.

## Working from a brief

Given "a category page for women's running shoes", **produce the full brief anyway** — infer the search intent,
likely keywords, sensible filters, and merchandising logic, marking inferences. Don't invent search volumes or
inventory; flag them to confirm. Never withhold for missing detail.

## Required Inputs
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