Individual skill

media-pitch

Write a media pitch or press outreach email for any story or announcement. Use when asked to write a media pitch, journalist outreach email, press pitch, or story angle for PR. Produces a concise pitch with a compelling news angle, journalist-specific hook, and clear call to action.

plugins/pm-gtm/skills/media-pitch/SKILL.md

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# Media Pitch Skill

Writes media pitches that journalists actually respond to — built around the story angle, not the company's desire for coverage. Most pitches fail because they are press releases in an email. Good pitches are a human proposing a story to another human.

## Required Inputs

Work from what is given. If any of these is missing, still produce the complete output: fill each gap with a reasonable assumption marked *(assumed, confirm)* and list those assumptions at the end. Ask a question first only when the core subject itself is missing (there is nothing to write about).
- **The story** (what is the actual news or interesting angle?)
- **Target publication or journalist** (who are you pitching to and what do they cover?)
- **Company or organisation** (who is behind this?)
- **Key proof point** (data, customer story, or exclusive that makes this credible)
- **Why now** (why is this timely?)
- **What you are offering** (interview / exclusive data / embargoed information / spokespeople)
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