Individual skill
paid-acquisition-plan
Plan a paid acquisition / performance marketing program with unit economics that work. Use when asked to plan paid media, allocate an ad budget across channels, set CAC/LTV targets, or structure a creative-testing program. Produces a paid acquisition plan — economic guardrails (CAC/LTV/payback), channel allocation, account & campaign structure, a creative testing plan, the measurement approach, and scale/kill rules.
plugins/pm-growth/skills/paid-acquisition-plan/SKILL.md
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SKILL.mdcore · 3,847 bytes
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# Paid Acquisition Plan Skill
Paid acquisition is buying customers — it only works if you buy them for less than they're worth, and
most plans skip that math. This skill starts from the unit economics (CAC ceiling from LTV and payback),
then allocates budget, structures testing, and sets the rules for when to scale a channel and when to kill it.
## Required Inputs
Ask for these only if they aren't already provided:
- **Economics** — average revenue/LTV per customer, gross margin, and acceptable payback period.
- **Current state** — channels running, current CAC and volume (or that you're starting cold).
- **Budget & goal** — monthly budget and the target (new customers, pipeline, signups).
- **Offer & assets** — what you're advertising and the creative/landing pages available.