Individual skill

retention-loop-design

Design retention and engagement loops that bring users back. Use when asked to improve retention, design an engagement/habit loop, fix a leaky retention curve, or build a re-engagement system. Produces a retention design — the retention curve diagnosis, the core habit loop (trigger→action→reward→investment), the activation→habit path, re-engagement triggers, and the metrics to watch.

skills/retention-loop-design/SKILL.md

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# Retention Loop Design Skill

Acquisition without retention is a leaky bucket — you pay to fill it and it drains. This skill diagnoses
*where and why* users drop, then designs the loop that makes the product habitual: the trigger that brings
them back, the value they get, and the investment that makes the next visit more likely. Retention is the
truest measure of product-market fit.

## Required Inputs

Ask for these only if they aren't already provided:

- **The retention curve** — how usage decays over time (D1/D7/D30, or weekly cohorts); does it flatten or go to zero?
- **The core value & natural frequency** — what users come for, and how often they'd genuinely need it.
- **Activation definition** — the early action that correlates with sticking (or note it's unknown).
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