Individual skill
co-marketing
Plan a co-marketing partnership — two brands reaching each other's audiences for mutual gain. Use when asked to plan a partnership, joint campaign, co-branded content/webinar, integration launch, or partner outreach. Produces the partner fit rationale, a fair value exchange, the joint campaign plan, the partner pitch, and how success is split and measured.
skills/co-marketing/SKILL.md
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# Co-Marketing Skill
Co-marketing pairs two non-competing brands with overlapping audiences to do something together — a webinar,
co-branded content, a bundle, an integration launch — so each reaches the other's customers at near-zero CAC.
It works only when the audience overlap is real and the value exchange is fair. This skill plans that: the fit,
the deal, the campaign, and the pitch.
## Required Inputs
Ask for these only if they aren't already provided:
- **Your side** — your product, audience, reach (list size, traffic, social), and what you can offer a partner.
- **Target partner(s)** — who, or the *profile* of an ideal partner (shared audience, non-competing, complementary).
- **The goal** — leads, signups, awareness, content, integration adoption.