Individual skill

partnership-proposal

Write a B2B partnership proposal or business case. Use when asked to write a partnership proposal, draft a partnership brief, structure a co-marketing proposal, or create a business case for a strategic partnership. Produces a structured proposal with value proposition, partnership model, commercial terms, and mutual commitments.

plugins/pm-sales/skills/partnership-proposal/SKILL.md

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# Partnership Proposal Skill

This skill produces a complete B2B partnership proposal covering the partnership rationale, mutual value, partnership model, commercial terms, governance, and a joint go-to-market plan. Output is ready to share with a prospective partner or use as the basis for a business case to internal stakeholders.

## Required Inputs

Work from what is given. If any of these is missing, still produce the complete output: fill each gap with a reasonable assumption marked *(assumed, confirm)* and list those assumptions at the end. Ask a question first only when the core subject itself is missing (there is nothing to write about).
- **Your company** — name, what you do, and the audience you serve
- **Prospective partner** — name, what they do, and their audience
- **Partnership type** — technology integration / co-marketing / reseller / referral / strategic alliance / OEM
- **Partnership goal** — what does each party get? (new customers / revenue / product capability / market reach)
- **Proposed commercial model** — revenue share, referral fee, licensing, co-investment?
- **Urgency or context** — is there a specific event, product launch, or competitive reason for this partnership?
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