Individual skill

landing-page-copy

Write full landing-page copy that converts — section by section. Use when asked to write a landing page, homepage copy, a product page, or copy for a marketing site. Produces complete copy for every section (hero, problem, solution, social proof, features-as-benefits, objections/FAQ, final CTA) with a clear single conversion goal and one primary call to action.

plugins/pm-copy/skills/landing-page-copy/SKILL.md

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Last checked: Nov 9, 2026

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Repository stars (not skill ratings): 1,539
Repository last updated: Nov 9, 2026
License: MIT

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# Landing Page Copy Skill

A landing page has one job: move a specific visitor to one action. Most pages bury the value, hedge
the ask, and talk about themselves. This skill writes the whole page section-by-section around a single
conversion goal — leading with the visitor's problem and the outcome, proving it, handling objections,
and asking once, clearly.

## Required Inputs

Ask for these only if they aren't already provided:

- **The one goal** — the single action (sign up, book a demo, buy, join waitlist). One page, one ask.
- **Audience & their problem** — who's landing and what pain brought them.
- **The offer** — product, the core outcome, and the differentiator (pair with [`value-proposition`](../value-proposition/SKILL.md)).