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synthetic-user-research

Use AI personas for early-stage research signal — with hard guardrails on what synthetic methods can and cannot validate. Use when asked to run synthetic user testing, simulate user reactions with AI personas, pretest a survey or message before fielding it, or decide whether synthetic research is appropriate at all. Produces a fit verdict for the question at hand, a persona-panel design grounded in real data, the findings labelled as synthetic throughout, and the follow-up plan with real humans. Never a substitute for discovery interviews — see discovery-interview-guide and user-research-synthesis for the real thing.

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# Synthetic User Research Skill

AI personas are the most misused research tool of the decade — and genuinely useful inside a narrow lane. The difference is the question you ask them. Synthetic panels can catch comprehension failures, confusing flows, and survey defects *before you spend real participants on them*; they cannot tell you what people will pay for, feel, or do. This skill enforces the lane, then runs the method properly.

## What This Skill Produces

- A **fit verdict**: is this question answerable synthetically at all? (Sometimes the deliverable is "no — here's the human study instead")
- A **persona-panel design** grounded in real data you already have, with provenance per persona
- **Findings, labelled synthetic throughout**, with confidence calibrated to the method's floor
- The **human follow-up plan** — what the synthetic pass earned you the right to test properly

## The Lane (checked before anything runs)

**Synthetic methods CAN usefully probe** — because the answer lives in the artifact, not in human hearts:
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