Individual skill
brand-impersonation-response
Respond to a brand or executive impersonation incident — deepfaked executives, cloned support lines, fake apps, spoofed domains, or AI-generated scam content wearing your name. Use when a deepfake of a leader is circulating, customers report a fake version of your product or support channel, or to prepare the impersonation playbook before it happens. Produces an incident response: verification protocol, takedown sequencing by platform, customer and public communications, and the hardening plan. For general crisis comms use press-release/pm-crisis skills; for security incidents inside your systems use security-incident-response.
plugins/pm-crisis/skills/brand-impersonation-response/SKILL.md
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- Last checked
- Nov 9, 2026
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- Repository last updated
- Nov 10, 2026
- License
- MIT
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SKILL.mdcore · 6,731 bytes
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# Brand Impersonation Response Skill
Cheap generative tools made impersonation an industrial product: a CEO deepfake pushing a token, a cloned support line harvesting card numbers, a spoofed checkout collecting credentials. The attack isn't on your systems — it's on your *customers' trust*, using your face. Speed and sequencing decide the damage; this skill runs both.
## What This Skill Produces
- A **verification protocol** — confirm it's fake, preserve evidence, assess reach *before* amplifying it
- A **takedown sequence** by platform/registrar/store, with the escalation paths that actually work
- **Communications** for each audience: targeted customers, all customers, public, employees, and (deepfaked) the impersonated person
- A **hardening plan** so the next attempt lands softer
## Required Inputs
Ask for (if not already provided):