Individual skill

brand-guidelines

Extract a brand's visual and verbal identity into an applicable guideline kit — tokens, voice rules, and do/don't pairs — then apply it consistently to any artifact. Use when asked to apply brand guidelines to a document/deck/page, to extract a brand kit from existing materials or a website, to keep AI-produced artifacts on-brand, or to write lightweight brand guidelines for a startup. Produces a compact brand kit (visual tokens + voice rules + application examples) and/or an artifact restyled to it. For a creator's personal voice use creator-brand-kit; for building new UI systems use frontend-design.

skills/brand-guidelines/SKILL.md

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# Brand Guidelines Skill

Brand consistency dies at the edges — the sales deck someone made at midnight, the AI-generated one-pager in default blue. This skill works both directions: **extract** a usable kit from whatever brand evidence exists (a website, a deck, a logo folder), and **apply** it so any artifact — deck, doc, landing page, social card — looks and sounds like it came from the same company.

## What This Skill Produces

- A **brand kit**: visual tokens (color roles with hex, type choices, spacing/radius feel, logo rules) + **voice rules** (register, vocabulary, banned phrases) + do/don't pairs
- Or an **artifact application**: the given document/deck/page restyled to the kit, with a conformance note

## Required Inputs

Ask for (if not already provided):
- **Mode**: extract a kit, apply an existing kit, or both
- **Brand evidence** (extract mode): the website URL/screenshots, existing decks, the logo files — 2-3 real artifacts beat a mission statement
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