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data-analysis-standard

Structure a product data analysis, metric deep-dive, funnel analysis, or cohort study. Use when asked to analyse product metrics, investigate a drop in conversion, explain a data change to stakeholders, or find the root cause of a metric movement. Produces a structured analysis with question, root cause, confidence level, and recommended action.

skills/data-analysis-standard/SKILL.md

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# Data Analysis Standard Skill

Turn raw numbers into product decisions. Structure every analysis with a clear question, methodology, finding, and recommended action.

## Analysis Framework: The 4-Question Method

Every analysis starts here:
1. **What changed?** (describe the metric and its movement)
2. **Why did it change?** (root cause — segment, funnel step, cohort, channel)
3. **So what?** (business or product impact)
4. **Now what?** (recommended action with confidence level)

Never deliver data without answering all four. A chart with no narrative is not an analysis.
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