Individual skill
marketing-psychology
Apply behavioral-psychology principles to a marketing asset or decision — ethically. Use when asked to make copy/a page/an offer more persuasive, apply psychological triggers, reduce friction, or understand why something does/doesn't convert. Produces the relevant principles (social proof, scarcity, anchoring, loss aversion, etc.), how to apply each to the specific asset, and a line on staying ethical (no dark patterns).
plugins/pm-growth/skills/marketing-psychology/SKILL.md
Source commit f7c90bc09ee05dc25cf257bdb1826f2c2552c2cb
What was checked
- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- Yes
- Repository scan complete
- No
- Skill scan complete
- No
- Observed behavior
- Network or broad shell
- Last checked
- Nov 9, 2026
These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.
Install this skill
Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.
An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.
Repository context
- Repository stars (not skill ratings)
- 1,537
- Repository last updated
- Nov 8, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- product-management Repository topic
- productivity Repository topic
- skills Repository topic
- claude-skills Repository topic
- agent-skills Repository topic
- chatgpt Repository topic
- claude-code Repository topic
- cursor Repository topic
- gemini Repository topic
- prompt-engineering Repository topic
- marketing Derived category
Files and excerpt
File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.
Browse files
SKILL.mdcore · 3,749 bytes
Read excerpt
# Marketing Psychology Skill
People don't decide rationally — they use mental shortcuts. Marketing psychology applies those predictably and
**honestly**: real social proof, true scarcity, sensible defaults, clear framing. This skill diagnoses an asset
or decision through behavioral principles and gives concrete, specific applications — while drawing a hard line
at manipulation and dark patterns (which win a click and lose the trust).
## Required Inputs
Ask for these only if they aren't already provided:
- **The asset or decision** — the page/email/offer/pricing/CTA you want to make more persuasive.
- **Audience & context** — who it's for, their mindset, where they are in the funnel.
- **The goal & the friction** — the action you want, and what's holding people back (cost, risk, effort, trust, confusion).