Individual skill
retention-analysis
Structure a retention analysis, churn investigation, or engagement deep-dive for any product team. Use when asked to analyse user retention, investigate churn, measure DAU/MAU, or build a retention improvement plan. Produces a retention snapshot with root cause hypotheses, aha-moment correlation, and prioritised interventions.
skills/retention-analysis/SKILL.md
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SKILL.mdcore · 7,743 bytesreferences/curve-reading.mddoc · 2,328 bytesreferences/worked-example.mddoc · 7,310 bytestemplates/retention-readout.mddoc · 1,091 bytes
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# Retention Analysis Skill
Diagnose why users leave, identify what keeps them, and recommend specific, testable interventions — not vague "improve onboarding" suggestions.
## Retention Fundamentals
**The retention curve has two components:**
1. **Steepness of initial drop** (D1–D7) — onboarding problem
2. **Long-term floor level** — product-market fit indicator
A product with PMF has a retention curve that flattens. If it trends to zero, you have a PMF problem, not an onboarding problem. Name this distinction explicitly.
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