Individual skill

retention-analysis

Estructura un análisis de retención, investigación de churn o deep-dive de engagement para cualquier equipo de producto. Utiliza cuando se te pida analizar la retención de usuarios, investigar churn, medir DAU/MAU o construir un plan de mejora de retención. Produce una snapshot de retención con hipótesis de causa raíz, correlación de aha-moment e intervenciones priorizadas.

i18n/es/skills/retention-analysis/SKILL.md

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Repository stars (not skill ratings): 1,540
Repository last updated: Nov 10, 2026
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# Skill de Análisis de Retención

Diagnostica por qué los usuarios se van, identifica qué los mantiene y recomienda intervenciones específicas y testables — no sugerencias vagas como "mejorar onboarding".

## Fundamentos de Retención

**La curva de retención tiene dos componentes:**
1. **Inclinación de la caída inicial** (D1–D7) — problema de onboarding
2. **Nivel base a largo plazo** — indicador de product-market fit

Un producto con PMF tiene una curva de retención que se aplana. Si tiende a cero, tienes un problema de PMF, no de onboarding. Nombra esta distinción explícitamente.

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