Individual skill
landing-page-copy
Write full landing-page copy that converts — section by section. Use when asked to write a landing page, homepage copy, a product page, or copy for a marketing site. Produces complete copy for every section (hero, problem, solution, social proof, features-as-benefits, objections/FAQ, final CTA) with a clear single conversion goal and one primary call to action.
skills/landing-page-copy/SKILL.md
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- Last checked
- Nov 9, 2026
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- Nov 10, 2026
- License
- MIT
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SKILL.mdcore · 3,639 bytes
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# Landing Page Copy Skill
A landing page has one job: move a specific visitor to one action. Most pages bury the value, hedge
the ask, and talk about themselves. This skill writes the whole page section-by-section around a single
conversion goal — leading with the visitor's problem and the outcome, proving it, handling objections,
and asking once, clearly.
## Required Inputs
Ask for these only if they aren't already provided:
- **The one goal** — the single action (sign up, book a demo, buy, join waitlist). One page, one ask.
- **Audience & their problem** — who's landing and what pain brought them.
- **The offer** — product, the core outcome, and the differentiator (pair with [`value-proposition`](../value-proposition/SKILL.md)).