Individual skill

product-marketing-context-global

Use when starting work on a new product, client, or market — this skill creates the file `.agents/product-marketing-context-global.md` that 60+ other global skills read before they write anything: product, ICP, positioning, proof, objections, brand voice, pricing, and KPIs, with a region variant for US, EU, SEA, or LATAM. Run once, reuse forever. Trigger on 'set up marketing context', 'new client setup', 'onboard a new product', 'the AI does not know my product', 'US marketing context', 'EU GDPR setup', 'SEA market context', 'LATAM setup'. Also use when the user complains every answer comes back generic because nothing about the business was ever provided. Not for — a personal brand belonging to a founder, coach, or creator, see `22-personal-brand-context-global`; deep persona and JTBD research, see `09-customer-insight-global`; the period plan itself, see `00-marketing-plan-global`.

skills/en/product-marketing-context-global/SKILL.md

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Observed behavior: Local scripts
Last checked: Nov 10, 2026

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Repository stars (not skill ratings): 645
Repository last updated: Nov 5, 2026
License: MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

agent-skills Repository topic
ai-agents Repository topic
anthropic Repository topic
chatgpt Repository topic
claude-code Repository topic
claude-plugin Repository topic
content-marketing Repository topic
copilot Repository topic
cursor Repository topic
gemini Repository topic
marketing Derived category
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README.mddoc · 4,362 bytes
SKILL.mdcore · 11,333 bytes
variants/01-us.mddoc · 9,845 bytes
variants/02-eu.mddoc · 11,985 bytes
variants/03-sea.mddoc · 12,533 bytes
variants/04-latam.mddoc · 14,241 bytes

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# Product Marketing Context (Global Foundation)

> Operating rules: `skills/en/references/operating-rules-global.md` (esp. rules 2, 3, 7).

> **Foundation skill for the GLOBAL marketing cluster** — runs BEFORE every other global skill (00-29). Creates `.agents/product-marketing-context-global.md` with product, customer, positioning context tuned to a specific region. Parallel to `product-marketing-context` (the Vietnam foundation); this one serves 4 regions: US, EU, SEA, LATAM.

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## For newbies

### Who is this skill for?

| Audience | Concrete example |
|----------|------------------|