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76-van-hanh-san-tmdt

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Van hanh gian hang DANG CHAY tren san TMDT (Shopee, TikTok Shop, Lazada) theo P&L tung don — moi loai phi la mot bien, tinh bien dong gop truoc ads, ROAS hoa von, target ROAS va target CPA; danh gia ads tren san (Shopee Ads, GMV Max, Lazada sponsored) theo ROAS hoa von; chuan bi mega sale va voucher; livestream ban hang co cong truoc live; van hanh review va toc do tra loi chat. Kich hoat khi user nhac 'van hanh gian hang Shopee', 'TikTok Shop', 'ROAS hoa von tren san', 'phi san tang', 'chuan bi mega sale 11.11', 'GMV Max', 'livestream ban hang', 'ban tren san lo', 'voucher chong nhau'. Khong dung cho — mo kenh / gian hang lan dau thi dung skill 11-thiet-lap-kenh; chon va tra phi KOC / affiliate thi dung skill 75-hop-tac-koc-affiliate; chien luoc dinh gia thi dung skill 17-pricing-strategy; audit tai khoan Meta / Google Ads thi dung skill 21-audit-ads-performance.

skills/vi/76-van-hanh-san-tmdt/SKILL.md

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Last checked
Nov 10, 2026

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Repository last updated
Nov 5, 2026
License
MIT

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# Van Hanh San TMDT — P&L Tung Don Truoc, Ads Sau

> Quy tac van hanh chung: `skills/vi/references/quy-tac-van-hanh.md` (dac biet quy tac 2, 3, 7).
> Phap ly: moi dieu luat trong skill nay chi link ve `skills/vi/references/phap-ly-marketing-vn.md`. Khong phai tu van phap ly / thue.

> Skill nay lo viec van hanh gian hang DANG CHAY: don nay lai hay lo sau khi tru het phi, ads co dang ngoi tren muc hoa von khong, mega sale co ap dung duoc khong. Khong mo gian hang (skill 11), khong dat gia tu dau (skill 17).

## Thu thap thong tin

Doc `.agents/product-marketing-context.md` truoc (AOV, gia von, bien loi nhuan, nganh hang). Chi hoi cai con thieu, toi da 4 cau:

1. **San nao, nganh hang gi, mo hinh gi?** (Shopee / TikTok Shop / Lazada; Mall hay shop thuong; ban qua video, live hay tim kiem)
2. **Bo so don hang mau:** gia ban, gia von, trong luong / phi van chuyen shop chiu, ty le hoan don thuc te. Neu chua co → dung placeholder `[CAN SO LIEU THAT]`.
3. **Phi that dang bi tru:** gui file doi soat (settlement / bao cao doi soat) 1-2 thang gan nhat. Khong co → chi nhap phi tu Seller Center, ghi ngay kiem.
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