Individual skill

61-budget-planning

Dung khi can chia TIEN marketing di dau bao nhieu — phan bo theo kenh, theo tang pheu va theo thang; ti le test vs scale; nguong tang va nguong cat lo; quy du phong; bang tracker chi tieu va nhip review. Kich hoat khi user nhac 'phan bo ngan sach', 'budget marketing', 'chi bao nhieu cho ads', 'ngan sach quy toi', 'budget allocation', 'nguong cat lo', 'tien it nen do vao dau', 'tieu het budget ma khong biet di dau'. Khong dung cho — tinh nguoc ngan sach can tu muc tieu doanh thu thi dung skill 10-tinh-kpi-nguoc; chia ngan sach chi tiet mot ky ads theo funnel thi dung skill 54-media-plan; ke hoach marketing tong the thi dung skill 00-ke-hoach-mkt.

skills/vi/61-budget-planning/SKILL.md

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# Budget Planning — Ngan Sach Marketing

> Budget khong phai con so co dinh — la cong cu ra quyet dinh: dat cuoc vao dau, rut ve khi nao. Leader phai biet: tong dang tieu bao nhieu, ROI tung kenh la gi, cai nao can tang, cai nao can cat. Goi `10-tinh-kpi-nguoc` de tinh budget toi thieu tu revenue target truoc khi phan bo.

## Thu thap thong tin

Doc `.agents/product-marketing-context.md`, ke hoach marketing va report ky truoc neu co. Neu thieu, hoi toi da 4 cau:

1. **Budget tong va ky ke hoach?** Tong bao nhieu, cho thang / quy / nam?
2. **Revenue target ky nay?** De tinh marketing % of revenue va budget toi thieu.
3. **Kenh dang chay va ROI ky truoc?** Meta / TikTok / Google / Zalo / Email / Agency — kenh nao ROAS/CPL tot nhat?
4. **Co campaign lon nao can reserve budget khong?** Launch, Tet, seasonal peak?

## Nguyen tac