Individual skill

62-marketing-review-global

Use when a leader must review or approve TEXT-based team output before it ships — content briefs checked for angle, pillar, and CTA, ad copy and creative checked for substantiated claims, on-brand tone, a hook inside the first 125 characters, and platform policy, ending in an Approve, Revise, or Redo verdict with point-by-point feedback. Trigger on 'review this brief', 'approve the ad copy', 'check ads before launch', 'review team output', 'is this good enough to publish', 'my team keeps sending me drafts'. Not for — reviewing a visual design, see `47-design-review-global`; evaluating a person over a period, see `65-team-performance-review-global`; writing the copy yourself, see `05-ad-copy-global`.

skills/en/62-marketing-review-global/SKILL.md

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Last checked: Nov 10, 2026

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Repository stars (not skill ratings): 645
Repository last updated: Nov 5, 2026
License: MIT

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agent-skills Repository topic
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anthropic Repository topic
chatgpt Repository topic
claude-code Repository topic
claude-plugin Repository topic
content-marketing Repository topic
copilot Repository topic
cursor Repository topic
gemini Repository topic
design Derived category
marketing Derived category
writing Derived category

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# Marketing Review (Global)

> Reviewing a brief before writing means one round of edits. Skipping it means five rounds after writing. Reviewing ads before launch prevents burning budget on the wrong creative — one hour of review saves days of bad CPA. A leader review is not about personal taste; it is about whether the work matches the objective, the audience, and the brand. For visual and design work, use `47-design-review-global`.

## Information gathering

Ask up to 4 questions:

1. **What is being reviewed?** A content brief, or ad copy plus creative? Paste the content or share the file.
2. **Campaign context:** which campaign, which funnel stage (TOFU/MOFU/BOFU), which platform?
3. **Target audience and the primary KPI** for this campaign (CPL / ROAS / CTR)?
4. **Which review round is this?** First pass, or already revised — if it is still wrong after two rounds, the problem is the original brief, not the person.

## Principles